Evokes Lab is a Saudi-based PR & communication agency that helps brands, founders, and institutions earn visibility across high-impact media platforms. We specialize in storytelling, perception-building, and earned media placements that drive real influence. With deep access to the media landscape—local and international—we craft narratives that turn brands into thought leaders.
Founder and Managing Director/Creative Director of Evokes Lab. Crafts culturally rooted visual narratives. His work spans ELLE, Condé Nast, and Marie Claire, alongside collaborations with The Saudi Cup, Level Shoes, and PUMA.
Communications strategist and contributing editor featured in Forbes Middle East, Harvard Business Review, and major regional magazines. Recognized on multiple covers, he shapes influential narratives and delivers high-impact storytelling that elevates brand visibility.
Co-Founder and CMO of Evokes Lab. Blends technical expertise with creative strategy to drive innovative marketing. Leads multi-channel campaigns, elevates brand narratives, and delivers measurable results across industries between the U.S. and Saudi Arabia.
Over 23 years of experience in PR. Renowned for creating tailored business strategies, managing high-profile government and PR campaigns, and spearheading marketing partnerships for tourism boards, luxury brands, and corporates.
Certified Talent & Development Professional with extensive expertise in strategic client acquisition, relationship management, and sustainable business growth. A KAUST Elevate Alumni, she has built a distinguished track record across top-tier institutions in Saudi Arabia.
Sky News Arabia, Asharq Bloomberg, Shahid, SBC, Rotana, influencers & podcast platforms
Harvard Business Review, Forbes Middle East / US, Arab News, BBC, AI Arabiya, Stanford Social Innovation Review
Vogue, Marie Claire, Condé Nast, GQ, Esquire Arabia, Gems of Arabia Podcast, The Saudi Cup
Press release writing & distribution, media pitching & journalist outreach, event & announcement coverage
Podcast production, social media PR campaigns, feature articles & interviews, 3D visualization & animation
Identifying and engaging relevant influencers, gifting & PR box campaigns, long-term ambassador partnerships
Planning and executing press events, media attendance coordination, coverage amplification strategies
Performance marketing (Meta, Snap, TikTok, Google), targeted ad campaigns (traffic, awareness, sales), media buying & budget optimization
Brand positioning & messaging, visual identity & guidelines, campaign strategy aligned with Vision 2030 & GCC culture
PAZ Marketing Management, a leading UAE-based marketing and communications agency, has announced its expansion to Saudi Arabia through strategic partnerships with Evokes Lab, an industry
PAZ Marketing Management, a leading UAE-based marketing and communications agency, has announced its expansion to Saudi Arabia through strategic partnerships with Evokes Lab, an industry
PAZ Marketing Management, a leading UAE-based marketing and communications agency, has announced its expansion to Saudi Arabia through strategic partnerships with Evokes Lab, an industry
